Ro Sparks OOH

Ro (formerly Roman) launched Sparks to ease the pain points of traditional ED medication. Our members often complain about how slow Viagra works, as well as the adverse effects of certain foods on their medication.

Our answer: the launch of Sparks, a compounded ED treatment that combines sildenafil and tidalafil to work faster and last longer than Viagra. To support the launch, we created an OOH takeover across Penn Station.

Role: Design

Credits

Creative Director: Katie O’Keefe
ACD, Copy: Calla Salinger
ACD, Design: Taylor Givens
Design: Rayna DeVaney, Luka Gavasheli