Body Program
Launch OOH
Throughout 2023 and 2024, Ro engaged in out-of-home campaigns to promote the launch of their new weight loss treatment: the Body Program.
Our objective was to craft bold, eye-catching imagery coupled with simple product-focused messaging.
Our campaigns sparked media coverage and discussions over the use of medication for weight loss.
Role: Art direction, design
Art Direction
We captured imagery that showed the visceral moment of injection, paired with striking portraiture that evokes confidence and portrays the feeling of taking control of your health.
NYC
We created subway station takeovers at Grand Central and Times Square, featuring bold injection imagery, confident portraits and simple typography. The majority of our messaging was straightforward and product-focused - but we also included a brand statement about medication for weight loss, that put a stake in the ground for Ro’s support of obesity medical care.
LA
In LA, we doubled down on our support of medication for weight loss. We opened up the media conversation around GLP-1s head-on, showing our patients that we believe they are worthy of medical care for obesity.
New York, Boston, Chicago
Throughout 2023 and 2024, we have continued our campaign in major markets across the US.
Credits
Creative Directors: Katie O’Keefe, Lillie Ferris
ACD, Copy: Calla Salinger
Art Director: Rayna DeVaney
Copy: Jon Langford
Motion Design: Luka Gavasheli